Digital Detox Week is a fictional awareness campaign designed to address screen overuse and its growing impact on mental well-being. Centered around inclusive, non-judgmental messaging, the campaign encourages people to reconnect with offline moments through a gentle, 7-day digital detox challenge.
Inspired by global insights on screen time, mental health, and behavioral science, the initiative uses empathetic design to raise awareness and offer practical tools for building healthier tech habits.
This project explores how design can foster behavior change without guilt—inviting reflection, not restriction. I developed a campaign system, including visual identity, user personas, educational content, and a printable challenge kit, all grounded in accessible language and human-centered strategy.
→ My Role
I led the concept development, visual design, and content strategy for this campaign. My responsibilities included:
- Conducting behavioral and cultural research
- Defining personas and use scenarios
- Designing the brand identity and mood board
- Creating the 7-day detox challenge and printable kit
- Writing supportive, inclusive copy for multiple formats
→ Campaign Goals
- Raise awareness of how screen time impacts well-being
- Encourage participation in a voluntary 7-day challenge
- Normalize screen breaks through inclusive, relatable messaging
- Provide free tools—like printable trackers and daily prompts
- Enable easy social sharing via branded digital assets
→ Research & Insights
I grounded the project in secondary research from trusted health, wellness, and digital behavior sources. I focused on five areas:
- Global screen time trends (average: 6h 40min/day)
- Mental health impacts of overuse (anxiety, poor sleep, attention loss)
- Cognitive and emotional benefits of short tech breaks
- Inclusive communication strategies that promote trust and engagement
- Habit formation through small, sustainable steps (Nir Eyal, Indistractable)
✨ Key Findings:
- Most people underestimate their screen time but feel overwhelmed by “digital detox” narratives
- A gentle, empathetic tone increases participation—especially among parents and remote workers
- Low-barrier tools like daily prompts, trackers, and visual templates help users follow through
- People want permission to unplug, not pressure to abandon devices
→ User Personas
Marina, 45 – The Mindful Parent
- Middle school teacher, parent of two teens
- Balances screen-heavy school apps and late-night scrolling
- Motivated to model healthier habits for her family
- Drawn to family-friendly tools like the printable challenge tracker
Jordan, 34 – The Remote Professional
- Freelance digital marketer, always online
- Feels “on-call” 24/7 and struggles with boundaries
- Motivated by realistic, structured breaks
- Engaged by low-pressure challenges like “no-scroll mornings”
→ Design System
The visual identity was built around calm, restorative tones and human warmth:
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Typography:
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Jockey One for headers (bold but friendly)
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Frank Ruhl Libre for body (comfortable and trustworthy)
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- Color Palette:
Soft greens, mist blues, and warm neutrals, evoking nature and rest
→ Logo Concept
Our logo blends a classic power-off symbol with a leaf to represent balance — a mindful pause from screens to nurture clarity, calm, and intention.
→ The Challenge
Digital overload is quietly taking a toll.
From remote work to endless scrolling, screen time dominates our days—often affecting sleep, mood, and focus.
🔍 The Problem:
- Digital fatigue and burnout
- Anxiety and poor sleep
- Disconnection from the present
🌱 The Opportunity:
Instead of quitting tech, this gentle campaign offers mindful tools to reset screen habits with ease.
At the center is a 7-Day Digital Detox Kit—a self-guided, printable resource with:
- A daily tech-light challenge
- A reflection prompt
- A mood tracker to notice changes
Flexible for solo use or group settings, the kit helps foster more balance, presence, and calm—one small habit at a time.