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Hi, I'm Pietra Nicolazzi — designer, strategist & Brazilian creative mind

I design thoughtful visual identities, campaigns, and brand stories that center people, the planet, and purposeful work.

With a background in marketing, business, and design, I blend strategy with creativity to build clear, intentional, and human-centered brands.

My focus spans branding, storytelling, and campaign design — from logo systems and typography to messaging and visuals. Whether creating something new or refreshing an existing brand, I aim for design that feels both strategic and emotionally resonant.

Based in British Columbia and shaped by my Brazilian roots, I bring a global perspective to my work. I’m especially drawn to themes like sustainability, wellbeing, and mental health.

Recent work includes a Digital Detox Week campaign and a brand refresh for Plantê, a fictional eco-conscious skincare brand.

Every project reflects my commitment to clarity, empathy, and design that makes a meaningful impact.

  • Refreshed the visual identity and digital strategy for an eco-friendly skincare brand, focusing on clarity, trust, and conscious beauty.

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