I’m Pietra Nicolazzi — a designer and strategist with roots in marketing, a love for systems thinking, and a commitment to conscious creativity.
My work exists at the intersection of design and intention. With a background in business and brand strategy, I combine visual storytelling with strategic insight to help brands build meaningful, authentic connections with their audiences. I don’t just create beautiful visuals; I build frameworks that support clarity, purpose, and lasting impact.
Now based in British Columbia, I choose to focus on projects that reflect my core values: sustainability and mental wellbeing. I’m particularly drawn to work that challenges the pace of fast consumption and celebrates slower, more thoughtful ways of living and interacting with the world.
As a Brazilian living abroad, I carry a global mindset that enriches my creative perspective. My approach is calm, reflective, and grounded in empathy, curiosity, and cultural awareness — qualities I bring to every collaboration, whether I’m refreshing a brand identity or leading a strategic campaign.
Beyond design, I’m passionate about travel. I dream of visiting every country, embracing new languages and cultures, and exploring the world through backpacking adventures that connect me more deeply to the places and people I encounter. These experiences constantly inspire my work and worldview.
I’m also an avid reader and puzzle enthusiast — both of which fuel my love for learning and problem-solving. And when I need to recharge, you’ll often find me at concerts, soaking in the energy of live music, which nourishes my creative spirit in a unique way.