Plantê is a fictional brand created for a full rebranding exercise focused on skincare rooted in simplicity, sustainability, and emotional clarity. The original concept lacked consistency and didn’t reflect the brand’s values around gentleness, nature, and mindful beauty.
This rebrand explores how tone, color, typography, and storytelling can reshape perception — turning Plantê into a brand that feels grounding and trustworthy, especially for modern consumers seeking emotional peace and ingredient clarity in their skincare routines.
→ Why Rebrand Plantê?
Through market research and persona development, it became clear that Plantê’s original presence didn’t align with the values of its audience. This rebrand was driven by:
- The rise of “slow beauty” and nature-first routines
- A growing desire for transparency and softness in product identity
- Gaps in emotional tone — the original brand felt sterile rather than nurturing
- A lack of visual cohesion across packaging, digital, and print
This project reimagines Plantê as a calm, grounded, and emotionally intelligent brand.
→ Project Objectives
- Refine the brand tone to reflect calm and care
- Design a soft, rooted color palette that evokes nature and peace
- Improve emotional storytelling through personas and tone strategy
- Lay the foundation for a future logo, packaging, and digital UI
- Appeal to wellness-conscious consumers who value balance and sustainability
→ Personas
Tasha, 26 – The Conscious Minimalist
Social media manager living in a shared apartment
• Loves a light, natural beauty look with gentle, plant-based products
• Avoids artificial fragrance, excess packaging, and greenwashing
• Drawn to soft, minimal design and brands that feel honest and clean
• Wants clear ingredient info and easy mobile reordering
Maya, 33 – The Wellness Mentor
Freelance wellness coach and yoga instructor
• Treats skincare as part of a daily ritual — calming, sensory, intentional
• Prefers soothing textures and essential oils that support holistic wellness
• Frustrated by branding that feels superficial or inconsistent
• Motivated by alignment — she wants brand values and visuals to match her intentional lifestyle
→ Color Palette
Plantê’s new palette evokes softness and emotional ease, with earth-toned neutrals and botanical accents:
• Aloe Green #9FBF98
• Oat Beige #F2EDE2
• Clay Taupe #BBAA9A
• Forest Gray #5D6D5A
• Petal Blush #F4DCD6
• Dew White #FAF9F5
• Earth Brown (optional) #7A6651
→ Logo Design
The new Plantê logo is handwritten and organic, with a soft, welcoming presence. Designed using the Akaya Kanadaka typeface, the logo features a leaf-shaped "T" to reinforce the brand’s botanical identity. The minimal leaf icon, used independently in packaging and labels, ensures visual consistency while feeling clean and natural. This subtle approach reflects Plantê’s commitment to calm, intentional beauty.
