My approach to digital marketing combines strategic thinking with meaningful storytelling, always with a focus on ethics, mental wellness, and sustainability. I’m especially interested in using marketing to support brands that care about people and the planet—through campaign planning, research, and content strategies that build real connections and spark positive change.
Digital Detox Week — Mini Awareness Campaign
This fictional campaign was created to promote digital well-being and mindful screen habits. I developed a strategic campaign plan grounded in user research, behavioral insights, and platform-specific recommendations. The project outlines key messaging pillars, content themes, and proposed engagement tactics.
Plantê — Brand Refresh & Social Rollout
For this fictional eco-friendly skincare brand, I've developed a refreshed visual identity. The focus was on elevating brand clarity, deepening consumer trust, and promoting conscious beauty through social content and influencer collaborations.
